Check Out My New Diggs! 10minpay.com

Got me a spankin new website for my little biz, check it out: www.10minpay.com

It’s hard to imagine that time- years ago, before the internet became a force, when small business was confined to their own local market, forced to purchase costly advertising in a shotgun attempt to gain some recognition. It seems like the dark ages now when I think back. Not a good time.

Now any kid with a dream can create a presence, a storefront, a giant ad out there on this “series of tubes and pipes” and reach way beyond their neighborhood.

I am promoting a new emphasis now to my little payroll service, it’s called “10 Minute Payroll“. The old business name, “Van Cleve Payroll”, is like what Gerber describes in The E-Myth as an infancy business name, named after me, so no one forgets who the boss is, and it states what we do, payroll. Who it is and what we do. It’s how most businesses start out. 

A small business that grows up successfully has a different perspective. The successful perspective is from the customer looking at the business which supplies the need. Most small businesses that stay small are oriented the other way around. Here’s me. Here’s what I offer for sale to you. Please buy my stuff.  

Not very effective anymore. Sure, in the dark ages, you learned about a business by what advertising reached you. Your world was your locality. It was small. You didn’t have many choices. Today, we are so bombarded with advertising, we now ignore it. We hit “skip” on the Tivo. It’s everywhere and so we ignore it. We also can find just about anything we want. It’s out there, and we know how to find it.

Today, if we want something, or want to check into something we’ve heard about, we Google it, or we ask someone we trust, and they tell us or they Google it. 

A website works better than shotgun advertising because it works the other way around, people type in what they are looking for and find companies that have it. In the old days companies that had stuff advertised hoping to find someone who wanted it. The new way is way better. It’s also a heck of a lot cheaper. So now the entire monkey-trick is to be found. 

Anyway, my new emphasis is from the customers’ perspective, not mine. It’s called 10 Minute Payroll because that’s about all the time my customer has to spend on payroll, 10 minutes. That’s at least a 90% reduction from doing it yourself. I’m workin on the other 10 percent! 

I hope that anyone looking to not have to do the non-profit chore of payroll anymore, or that is unhappy with their current payroll service, will be able to find my site, get some good information about how the service works and what it costs, and gives me a shout. 

Tagged as: payroll service