Exceed Expectations.
Under-promise and over-deliver. This is so easy to do, you should be able to do this instantly, today. With the next in-coming phone call, with the next e-mail inquiry, with the next bell jingling of someone walking through your door, do it. Make it company policy. Now. Forever.
Ponder a little bit on the psychology of how it works. If someone tells you your product will be delivered on Thursday, but does not show up until Friday, you are very disappointed. If they promised it Saturday and it shows up Friday, you are elated with their great service! The difference is just what was promised by YOU.
You are in control of what you promise. DO NOT just tell people what you think they want to hear. Lie to them! Always tell them it will later than it will be, more expensive than it will be or not more at least. When you say you will get back to someone by tomorrow, get back to them this afternoon.
This is so easy to do, you need to just do it.
Let me know what you think by leaving a comment below.
{ 15 comments… read them below or add one }
By under-promising and over-delivering, you are ensuring yourself that your clients will be more than satisfied, and definitely come back for more.
This is a wonderful idea. I bet this policy could do wonders for referral business!
I have to get better at UPOD. I always tell people the best that I can deliver to try and get business, but then I have trouble meeting it. I will have to try to do better exceeding expectations
This is very smart. Either way the customer is happy. And if worse comes to worse you can deliver the small amount promised, which is easy. I might use this when i begin to sell things later on.
Thanks, Andy
Great idea!
Providing more than what you promised is a great idea. You’ll definitely have visitors coming back time and time again.
Not many companies exceed client expectations today. It seems as though companies love to over-sell in order to get customers in.
In competitive markets, under-promising is easier said than done.
I always under-promise and over-deliver. It goes a long way in wowing the customer and also adds a layer of protection in case there are delays or problems on my end.
I think this will only achieve so much. I don’t think it’s the golden rule. Maybe doing so to an extent would be worth it. In other words, extend the deadline or delivery date a little to give yourself some leeway. Sometimes, things happen beyond our control and when we say it will be there on Friday and it ends up there on Saturday, we may not have been in control of that.
I think the best policy is to be as honest as possible. Even though you are trying to offer better service, you are not. You are lying to your customers. It’s still a type of false advertisement.
Think about the reaction customers will have when they find out about such practices (and they will find out). They will feel scammed and duped by another business.
If you ask me, honesty is the best policy. Don’t bite off more than you can chew and don’t use a smoke screen. Just deliver the product, whatever it may be, in a timely fashion and in good condition. These are your customers, not pawns.
nice idea, nice tips, thanks
Great tips
keep it up
very good tips, thanks
Doing that you risk competitors attracting your clients with realistic offers. If you say the project will be 50 000$ and plan to lower it to 30 000$ later on and competitor offers it for 30 000$ first time, the client won’t even consider your offer.
Very good idea. The focus is always your customer. Giving him more than he expected is a sure way to make him happy, and to come back to you. Good post.
Simple and true. This is always the case behind any successful marketer.